What is JourneyLayer?
JourneyLayer is a customer engagement platform: it captures behavioral events from your website and apps, unifies them into user profiles, and lets you analyze and message those users.
What you can do
| Area | What it's for |
|---|---|
| Events & Profiles | Collect events (page views, sign‑ups, purchases) and roll them into per‑user profiles. |
| Segments | Group users by what they did, didn't do, or who they are. |
| Analytics | Funnels, trends, cohorts, pivots, and dashboards (boards). |
| Campaigns | One‑off sends over email, webhook, push, in‑app, SMS, WhatsApp, and web push. |
| Journeys | Automated, multi‑step flows triggered by behavior, with waits and goals. |
Core concepts
- Project — an isolated workspace with its own users, events, and tokens. Most customers run one project per product or brand.
- Event — something a user did, with a name (e.g.
Contact Us Submitted) and optional properties ({ plan: "pro" }). - Profile — everything known about one user: their identity, traits, and event history.
- Identity — JourneyLayer tracks anonymous visitors automatically and
stitches their history to a known person once you call
identify(). - Segment — a live or static set of users matching rules you define.
- Channel — a configured way to send messages (Email, Webhook, SMS, WhatsApp, Mobile Push, Web Push).
The shortest path to value
- Create a project → grab your publishable browser token.
- Add the Website SDK script to your site.
- Watch live page views and events appear under Profiles / Find People.
- Add a few custom events (form submits, button clicks).
- Build a segment and run your first campaign or journey.
Continue to Create an organization / project.